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Case study - The Magic Chair
ILLUSTRATION / DESIGN / BRANDING

The Magic Chair was dreamed up by two colleagues and designed/illustrated by myself during my time with Bonacia, and became an instant hit. Loved by children and stocked by NotOnTheHighStreet, we went on to win four awards!

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A combination of magical storytelling, engaging illustrations and clever technology, these personalised children’s books allow you to choose your child’s name, gender, skin, clothing and eye colour so they are the star of the story. There are four books in the series – The Original, Around The World, Travel Through Time and The Search for Santa.

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"Ali illustrated all four of our Magic Chair books, alongside all the individual assets that make up the personalisation options that can be chosen so a child can be the star of the story! The Magic Chair has won 4 industry awards to date and been shortlisted for several more design awards. It's a wonderful book, with timeless illustrations from Ali."
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~ Morgan Walton, Director, Bonacia.
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Copyright © Ali Fredericks 2023
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All design works displayed are created by Ali Fredericks, but are the property of the respective clients.

Website designed and created by Ali Fredericks.
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